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FE VOLUME 29
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Subject: News from Specialty Food Resource, LLC
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Food Entrepreneur eZine
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By Food Entrepreneurs For Food Entrepreneurs
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Volume 29, May 2008
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By now we are all aware of the "green revolution" that is sweeping our nation. From cable channels dedicated to green living, seaweed T-shirts, bamboo jeans and fair-trade silk blouses, going "green" is becoming a lifestyle choice. These choices are increasing by the day.
The "green" movement is now embraced by the food industry. In addition to seeking companies with sustainable farming practices with all-natural organically and locally grown food and humanely treated animals, consumers are demanding more from producers. Concern for the environment and safeguarding the food supply has become increasingly important to food producers too. "Green" is being implemented in the food industry.
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Quick Links...
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Dear Stephen,
Welcome to Volume 29 of Food Entrepreneur eZine (FE). More than a quarter of Volume 28 readers clicked through to the article about General Liability Insurance and just under 15% clicked through to learn more about Food Label News and the website popularity tool from marketleap.com.
Would you like to be an FE contributor? Topics are welcomed that impact almost any aspect of specialty food marketing. We will be happy to help.
Share your innovative specialty food business with us and we will share them in future issues of Food Entrepreneur eZine
Does FE help you? Please let us know what you think we should do to improve its interest, ease and utility. We invite and welcome your comments.
Let's work together to learn ways of succeeding in specialty food marketing. Stay tuned...
Wishing you great profits!
Pat
Pat Hall
Editor, Food Entrepreneur eZine
Steve
Stephen F. Hall
Author, From Kitchen to Market
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· NOTES AND COMMENT
Kudos to Vermont Butter & Cheese
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We are pleased to showcase 23-year specialty food industry veteran, the Vermont Butter & Cheese Company on the occasion of their recognition by the Vermont Dairy Industry Association as a premier leader in the artisan cheese industry. Co-founder Allison Hooper shared the award with business partner Bob Reese. Together, they have nurtured the dairy goat industry using 17 Vermont goat farms.
They produce innovative, all-natural fresh and aged cheeses and European-style butter products.
Allison also started the Vermont Cheese Council and under her leadership has branded Vermont as a national leader in the artisan cheese industry
Congratulations to them both!
Future articles -
Email Pat-at-specialtyfoodresource.com to let us know what other areas you would like to have addressed.
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· All About Food Labels - Comments on Child Nutrition Labels, and more.
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Food Consulting Company's Karen Duester includes the following topics in the latest edition of Food Label News:
· Reader Question: " I see butter listed on ingredient statements alone sometimes and sometimes followed by a parenthesis around the butter ingredients e.g., (cream, salt). How should I list butter in my ingredient statement?
Table of Contents:
* Reader Q&A: Butter as an Ingredient
* FDA Issues Guide for Food Labels
* FDA Issues Labeling Guide for Restaurants
* USDA Requests Comments on Child Nutrition Labels
* At Your Service: Restaurant Nutrition Labeling
Readers of Food Label News can submit their food label questions free of charge for possible publication in the Q & A Section of Food Label News.
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· Specialty Food Resources - Go to Resources and Select "Export Assistance"
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Your SpecialtyFoodResource.com site has a SEARCH feature. You may now go right to the "find" section and look for information on our entire site. Feel free to let me know if you see anything that needs changing.
For example, when you click on the "Export Assistance" tab, you will see an alphabetical listing and contact information for export information and guidance.
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· Be a Part of Specialty Food Marketing History!
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Be a part of specialty food marketing history! The 5th edition is in its initial planning stage. Let Steve know what you would like to see changed, added or deleted in our next (5th) edition of "From Kitchen to Market - Selling Your Gourmet Food Specialty." All ideas will be considered. Please share what applications were most effective for your business model and why. What didn't work? Improvements? Contributions are appreciated by June 1, 2008.
Steve@specialtyfoodresource.com
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· This month's Specialty Food Entrepreneur "Mini-Case" Study and Website: Mompreneurs! !
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The Niche Creation of Mompreneurs!
When the first edition of From Kitchen to Market was published in 1992, it was in direct response to women looking to start a business using a home-produced, family recipe. They needed solid business advice on how to produce and market their product to the gourmet food industry with minimal cost and wasted expense.
Look how that market has exploded in the 21st century!
Mompreneurs have taken all market segments by storm, including the specialty food trade. These women have put a "first" career on hold to begin their families and while at home, began a "second" home- based career.
These Mompreneurs all have a real passion for their products or services that fill a niche they found lacking in the marketplace when they went looking. They learned the importance of writing a solid business plan to secure the necessary funding, to find the right manufacturer and effectively market and sell their products at trade shows. They were savvy enough to realize that others wanted what they had to offer
TIME Magazine has identified some Mompreneur front line leaders as Lisa Duxman, creator of Stroller Strides, Julie Aigner, developer of Baby Einstein (sold to Disney!), and Susan Lavalle of Moxie Moms.
Have you started a Mompreneur specialty food business? How easy or hard was it? Challenges? Successes? How much did it cost? Is Disney calling to acquire your product?
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· How Popular is Your Website?
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· Strategic Planning at a Glance - Recommended Agenda
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Have a look at the winning Strategic Planning Workshop/Retreat Agenda I use. It helps food entrepreneurs establish a strategic framework that is critical to their success. Contact me to learn how we can implement it in your firm.
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· Take Our Latest Mini-Survey - What Business Software Do You Use?
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· FE Contributor Listing - Names and Contact Info
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Here is the listing. Please contact me to learn how you, too, can be added to this prestigious listing.
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· The 4th Edition of "From Kitchen to Market" is Classic!
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"From Kitchen to Market is the best book about the U.S. specialty food field, and there is a great need you have so very well covered!" - Ted Koryn, U.S. specialty food industry pioneer.
The only book of its kind that outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance.
FAN MAIL: "The book gives you excellent insights and a headstart to get into the business. Thank you." - Ritu Joshi
Other good books for small business management can be seen at Kaplan Publishing's web site: www.kaplan.com
ORDER THE BOOK HERE.
Discount price: $19.11 [Cover Price is $28.95]
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· Build and Manage Your Own Website!
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Sell your specialty food product online!
SnapMonkey is a place where you can go online and create your own website. You don't need to know anything about programming. If you can create a word document, you have the skills to create your own website.
With our easy-to-use shopping cart, you can easily sell your products online. Try our 10 day NO-COST trial. If you like it, it is only $49 to activate, and $29.95/month. Give it a try.
How is your website? Here is a first class web analysis service. We can research your market and prepare a plan. For more information, see this site.
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· A New eBook About How Powerful Online Communities Can Promote Your Business
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Why Buy It?
Reason One: According to an iProspect study, 1 in 3 Internet users are searching online communities, reading what other people have written, and making a buying decision based on what they have read.
Reason Two: Statistics show that 70% of people research online before making a purchasing decision. (And that includes local service businesses).
Reason Three: You will learn from experts who have PERSONAL EXPERIENCE and who have successfully market their businesses in these online communities. And, these experts are going to share their strategies with you!
Try it out. If it doesn't do everything the author says and more, if you don't save money, time and frustration, if it isn't life-changing, if it doesn't work for you, you have nothing to worry about because you can get every dime of your money back under our no- loopholes guarantee. So you have nothing to lose and everything to gain
Cost: $47.00 [Cover price is $79.00]
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Specialty Food Resource.com, LLC | 10001 North 77th Place | Scottsdale | AZ | 85258
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